Introduction - Content Ignite

The Content Ignite Mobile SDK enables monetisation of your Android or iOS mobile app.

Android setup	iOS (SwiftUI) setup	iOS (UIKit) setup	React Native setup

Key capabilities

Ad formats

Format	Android	iOS	React Native
Banner	✅	✅	✅
Interstitial	✅	✅	✅
App Open	✅	✅	✅

Integrations

Integration	Description
Google Ad Manager (GAM)	Seamless connection with GAM for ad serving and management
Prebid	Header bidding capabilities for maximum yield
Supply-Side Platforms	Add new demand sources without app updates

Targeting

Capability	Description
Geo-targeting	Location-based ad delivery
Device-targeting	Specific targeting based on device characteristics
Viewport targeting	Ad delivery based on viewability parameters
Audience targeting	Demographic and behavioural targeting options
URL-based targeting	Content-aware ad targeting
Custom key-value targeting	Flexible custom targeting parameters
Contextual targeting	In-app contextual audience support via canonical URLs and web page equivalent mapping

Placement & Stack Management

Capability	Description
Drag-and-drop ad stacks	Visually build your ad stack
Flexible placement configuration	Customisable ad placement options
Dynamic multi-size support	Adaptable ad sizes based on screen and context
Static fallback creatives	Backup creatives when primary ad delivery fails
Activation percentage control	Gradual rollout capabilities
Remote configuration updates	Real-time unit behaviour adjustments without app updates

Performance & Control

Capability	Description
SSP reporting	Create custom revenue reports for SSPs
SSP insights	Visualise the bid funnel for all SSP integrations
Dynamic floor pricing	Automated price floor optimisation
Refresh control	Managed ad refresh timing and frequency
In-view detection	Accurate viewability measurement
Non-personalised ad options	Privacy-compliant advertising options
Scheduling capabilities	Timed ad delivery control

Developer Tools

Capability	Description
Debug mode	Enhanced testing and troubleshooting capabilities
Demo ad support	Test ad functionality without live campaigns
Detailed logging & analytics	Comprehensive performance and error tracking

Privacy, Security & Quality Control

Capability	Description
GDPR & CCPA compliance	Full European and US privacy regulation support
TCF consent integration	Industry-standard consent framework implementation
App-ads.txt validation	Authorised digital sellers verification
Remote kill switch	Emergency ad delivery control
Experimentation support	A/B testing capabilities
Gradual traffic allocation	Controlled feature rollout
Performance monitoring	Real-time ad delivery analytics
Split logging by app	Segmented performance tracking

How does it work?

Whether your app is already live or you are still in development, you will follow a straightforward process: 1. Onboarding - Discussion with our team about your app, what formats you intend to use and where they will be placed. 2. SDK Integration - Support will be provided to you during the integration and setup Ad placements with Fusion. 3. Testing - Checks to ensure ads are serving and make any adjustments to targeting for your specific needs. 4. Release - The rollout of ad delivery will be controlled and monitored by our operations team. 5. Maintenance - You will be notified of new updates and improvements to our SDK.

​Key capabilities

​Ad formats

​Integrations

​Targeting

​Placement & Stack Management

​Performance & Control

​Developer Tools

​Privacy, Security & Quality Control

​How does it work?