Pop custom tags onto any publisher and group them by whatever makes sense to you — region, vertical, account team, you name it. Smart suggestions appear as you type to keep things tidy. Head over to any of your publishers settings branding block to start tagging.
Your tags now show up in the same publisher picker you already use — pick a tag (or a few) and your view follows you everywhere. Want to see your UK publishers across every Insights report? One click and you’re there. Even mix tags with specific publishers if you want to layer them up.
Diagnostics now flexes to whatever you’ve picked. A single publisher gets you the full traffic-light deep-dive; a tag (or several publishers) gets you a focused issues table for just that group.
A method to remove underperforming SSPs from the Prebid Auction in real time, for a given user. Improve efficiency without impacting revenue. The configuration of this is ripe for experimentation, to find what works for your publishers.
Our contextual tech now not only feeds into custom audiences built inside Fusion, but also into pre-defined IAB taxonomies. This happens automatically without any configuration, as long as contextual is enabled (you can also pass your own values if that’s your thing!).
Revenue is not the only important metric when running experiments, and while we previously included viewability, we never showed latency or bid rates… until now!
A new “Header Bidding” chart now shows bid rates broken down by no bids, throttled bids, won bids and lost bids, making it clear how bid requests move through the funnel in real-time.
From tweaks to improve key-value pass through rates, to more pixel unit controls and better unit sizing defaults to minimise fluid layout impact, this is a great bundle of upgrades!
Discover how your ad tech setup and performance compares to other publishers in your cohort, as well as the wider Content Ignite network. Our benchmarking tool gives you a clear picture of where you stand and highlights opportunities to optimise and grow.Explore side-by-side comparisons through enhanced graphical views, all fully configurable using our layered filters, so you can focus on the metrics that matter most to your strategy.
Everything from revenue and traffic drop-offs, to getting notified about each tag re-build, you are in control over your sites and now have time sensitive information at the tips of your fingers to react to events quickly and efficiently.
For the first time, we’ve introduced web push notifications and integration into your Slack in addition to traditional emails. This ensures the right information reaches the right people in a way that fits their workflow.
You will notice an improved dashboard when you first log into Fusion from now on, better UX and filters to view net vs gross, or P&P vs SaaS.You’ll also find new fields in the report builder for viewable impressions, cost, revenue source and integration owner, along with improvements throughout Fusion in how we calculate and report on net revenue and how we handle campaign data.
Get a complete view of your publisher earnings and dig into revenue performance from every angle. With all the powerful filtering tools baked in, it’s easier than ever to analyse, compare, and optimise.Start exploring right away in the Revenue Insights, or read up on what this new hub has to offer over in our docs.
A new warning alert now appears when editing configs tied to live experiments, along with a free text field to add clear descriptions for each experiment.We’ve added revenue filtering to Metric Insights, so you can now narrow down revenue sources and dig deeper into the data that matters most.
A huge upgrade to Fusion that we couldn’t be more excited to introduce. Strap in for one of the biggest and most impactful updates we’ve released; the culmination of a lot of hard work by our team.
Encapsulating a huge total of 9 visual reports designed to provide actionable insight into various key areas.This is the area you’ll never want to leave, bringing you next level visibility on everything from diagnostics, to blending analytics data to deep diving into individual SSP performance.Read about all the Insights Hub has to offer over in our docs: docs.contentignite.com/reporting/insights/
Welcome a new home for key links, new widgets and new ways to navigate. The System toolbar is present on every page and helps declutter the main navigation.In addition, it houses our new “Ask AI” widget, which searches our docs and blog posts for you, as well as the presence widget, showing you who else is on page along side you.
As a privacy first company and experts in the stringent data protection laws in the EU, this launch signifies a new standard for approaching ID’s in the AdTech landscape.
We would never pass on PI to 3rd parties without your explicit consent. Policy Centre firmly puts the control in your hands by centralising terms & activation in one place.Transparency always remains a core pillar of Content Ignite, and it couldn’t be more important than when it comes to ID solutions and personal information.
We are excited to introduce this new integration category. Trial the deployment and activation of RampID, EUID and UID2, with more coming down the tracks.Tap into the full power of Fusion by running experiments and measure incremental uplift with ease.
We are excited to introduce this new integration category. Trial the deployment and activation of LiveRamp ID solution. Lots more will be added in the coming months.
Users now have the ability to map centrally inside of organisations, publishers and configs, speeding up onboarding and giving flexibility to work your own way.
