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Ad ImpressionsThe total number of rendered Ad Impressions on-page. Each “Ad Unit Load” can see more than one “Ad Impression” because of Content Ignite’s “Ad Refresh” technology
Ad ProductsThe ads containers that get inserted onto the page by the “Fusion Tag” such as In-Image or Adhesion that display an “Advert”
Ad RefreshThe reload of an advertising unit without reloading the whole page. This lets Publishers gather more impressions when users remain on their pages
Ad Unit LoadsEach time one of Content Ignite’s Ad Units load then makes an ad request to the ad server
Ad UsageFor self-serve publishers, they will be billed on either on ‘Ad Unit Load’ (when a target is found and an ad unit is triggered on page) or ‘Ad Requests’ (when an ad is requested from the ad server). The publisher, if a self-serve publisher, will be billed on whichever of ‘Ad Unit Loads’ and ‘Ad Requests’ is higher at month-end, which therefore is defined as ‘Ad Usage’ and this ‘Ad Usage’ figure will be taken from Platform reporting
Ads.txtA text file that lists companies authorised to sell a publisher’s digital ad inventory that sits on the root domain for e.g. example.com/ads.txt
AdvertA clickable image or link to content to be displayed on a Website
AdvertiserThe person or company who is ultimately responsible for placing the advertising content that appears via a Content Ignite solution
Browser CacheBrowser cache stores website data like images and scripts to speed up future page loads, reducing load times and bandwidth usage.
Page CachePage cache speeds up web response times by storing webpage outputs and serving them from cache, reducing the need for repeated data processing and server requests.
ClicksThe number of times users have clicked on a digital advertisement to reach an online property
Consent Management Provider / Plaform (CMP)A tool that helps websites collect and manage user consent that is required for processing their personal data. Personalised ads can not be served without this
ContentEditorial content and/or advertising selected by an Advertiser (or prepared by Content Ignite on an Advertiser’s behalf) and which appears on an Advertiser’s website or any third party websites, including any operated by Advertiser
Content Ignite’s Fusion platformhttps://admin.contentignite.com - where publishers take control of on-page monetisation, ad technology and ad management.
ContextualAI crawls publisher pages, builds entity lists, and integrates them into GAM via the audience builder for targeted advertising, all without cookies or user tracking.
Contextual UsageIf the Customer chooses to use Content Ignites Contextual Targeting technology, the Customer will be charged a crawl-per-page charge each time CI technology logs a URL it hasn’t seen before. This
CPMThe cost per thousand impressions on the Websites
CTRThe click-through rate from advertising on a publishers website
CTR %Clickthrough Rate (CTR) in percent
DSPDemand Side Platform
FillHow often ad creatives were served when you received an “Ad Impression”
Floor PriceFloor price is the minimum price set for ad inventory in programmatic advertising, ensuring that ads are not sold below this value to maintain revenue standards.
GAMGoogle Ad Manager
GAM_WRgam_wr refers to ‘Google Manager with Reporting’ which is the type of integration we have and is set when adding an instance of GAM to Fusion.
GIVT RateRate of general invalid traffic over entire traffic
Gross eCPMThe “Gross Revenue” divided by the total number of “Ad Impressions” x 1000
Gross RevenueThe gross amount Content Ignite are paid for each Ad Impression
Gross RPMThe “Gross Revenue” divided by the total number of “Ad Unit Loads” x 1000
GTMGoogle Tag Manager
IVT RateRate of invalid traffic over entire traffic
Managed Ad Operations Monthly Minimum FeeThe fee that the Customer pays to Content Ignite for Ad Operations and Trafficking services if required
MCMMultiple Customer Management
MSAMaster Service Agreement
Net eCPMThe “Net Revenue” divided by the total number of “Ad Impressions” x 1000
Net RevenueThe net amount Content Ignite will pay a publisher for each Ad Impression. “Gross Revenue” / 100 * Publisher Revenue Share
Net Revenue ShareThe Publisher’s share of the “Gross Revenue”. If the Publisher has a “Customer Revenue Share” of 80% and “Gross Revenue” equals £100, the Publisher will receive 80% of the £100 = £80
Net RPMThe “Net Revenue” divided by the total number of “Ad Unit Loads” x 1000
Page RPM or PageView RPMRevenue per mille (thousand) page views
PageViewsPage views with rendered impressions
PlatformThe Content Ignite Fusion platform where a Publisher manages website ad products, reporting and billing
Plug & PlayA Publisher that includes Content Ignite’s Fusion Publisher Tag and Ad Products onto page and Content Ignite solely monetising all available Publisher Inventory
Programatic Advertisingthe automated process of buying and selling digital ad space.
PublisherThe owner of a Website or multiple Websites
Publisher InventoryA space for Adverts on the Websites
Publisher TagThe script tag that is placed onto the Publishers Website which generates an “Advert” via “Ad Products”
RFIRequest for Information
RFPRequest for Publisher
RPMRevenue per mille (thousand) impressions.
SaaSA Publisher that includes Content Ignite’s Fusion “Publisher Tag” and “Ad Products” onto page and pays a fee rather than getting a Revenue Share
SDKSoftware Development Kit
Session RPMRevenue per mille (thousand) sessions
SIVT RateRate of sophisticated invalid traffic over entire traffic
SLAService Level Agreement
SPPSupply Side Platform
STUBA CMP stub is a lightweight piece of code that initiates the Consent Management Platform process, enabling compliance with privacy regulations by managing user consent preferences effectively.
SupplierThe company or person that Content Ignite has agreements with to provide advertising via the Content Ignite Products
TAMAmazon’s Transparent Ad Marketplace
Unfilled ImpressionsUnfilled Impressions (only tracked if enabled)
Video CreationIf the Customer chooses to auto-generate videos in the ‘Video Config’ section of the Platform instead of uploading video, there is an applied charge for each generated video
Video ServingIf the Customer chooses to auto-generate or upload videos in the ‘Video Config’ section of the Platform, a Video Serving charge will be applied at a cost per thousand (CPM) rate
ViewabilityProportion of impressions in view according to MRC standards.
ViewabilityHow long the ad was on the user’s screen. It is used to analyse the effectiveness of ad impressions. Following to the MRC standard, Content Ignite consider an ad is considered viewable if at least 50% of its pixels were in the visitor’s view for at least a second
CLSCumulative Layout Shift
FCPFirst Contentful Paint
FIDFirst Input Delay
INPInteraction to Next Paint
LCPLargest Contentful Paint
TTFBTime to First Byte