Operational FAQ's

• Static and animated images: JPG, PNG, and GIF
• HTML5 creatives: GAM-compatible HTML5 ZIP files (must include a properly formatted manifest.json and adhere to Google Ad Manager specifications)
• Third-party ad tags: We accept 3rd-party code (JavaScript or iframe tags) from certified vendors that are compatible with Google Ad Manager (GAM). This includes ad tags from platforms like Google Campaign Manager, Sizmek, Flashtalking, and other trusted sources. All third-party tags must support secure (HTTPS) delivery and adhere to industry standards.

1. Inspect the Page Source: Right-click on the webpage and select “Inspect” or “View Page Source” from the context menu. This opens the Developer Tools in most browsers like Chrome, Firefox, or Edge.
2. Search for CMP Keywords: In the Developer Tools, you can use the search function (usually accessible by pressing Ctrl+F or Cmd+F) to look for keywords associated with CMPs. Common terms to search for include __cmp, __tcfapi, consent, gdpr, optin, and names of popular CMP platforms like OneTrust, Quantcast, or Cookiebot.
3. Look for Script Tags: CMPs are often initialized through script tags in the HTML. Look for script tags that include URLs or paths suggesting a connection to a CMP. This might look something like <script src="https://somecmp.com/loader.js"></script>.
4. Check for External Scripts and iFrames: CMPs might load their functionality from external sources. You can examine the network requests (in the Network tab of Developer Tools) for any CMP-related files being fetched when the page loads.
5. Observe Cookies and Local Storage: CMPs manage consent preferences and might store these settings in cookies or local storage. Using the Application tab in Developer Tools, check for entries related to consent.
6. JavaScript Objects: Some CMPs create global JavaScript objects that can be accessed via the console in Developer Tools. Typing common CMP object names like __cmp, __tcfapi, or the names of known CMP services and checking for a non-null response can indicate the presence of a CMP.

• Content Ignite
• Adform A/S
• Index Exchange, Inc.
• Sovrn, Inc.
• Onetag limited
• OpenX
• PubMatic, Inc
• TripleLift, Inc.
• Google Advertising Products
• Improve Digital
• Smaato, Inc.
• Yahoo EMEA Limited
• Magnite, Inc.
• Equativ
• ADYOULIKE SA
• LoopMe Limited
• Unruly Group LLC
• Criteo
• The MediaGrid Inc.
• Onfocus (adagio)
• Sharethrough, Inc
• ADman Interactive SLU
• Monet Engine Inc
• PulsePoint, Inc.
• Emodo, Inc.
• Verve Group Europe GmbH
• Xandr, Inc.
• Microsoft Advertising
• LinkedIn Ireland Unlimited Company
• Revcontent
• GumGum, Inc.
• Ogury Ltd
• Seedtag Advertising S.L
• media.net
• The UK Trade Desk Ltd
• Amazon Ad Server
• Amazon Advertising
• Yieldmo, Inc.
• Beachfront Media LLC
• Mintegral International Limited
• Sonobi, Inc
• Intercept Interactive Inc. dba Undertone
• Kargo Global Inc.
• Smile Wanted Group

• Option (1) In most instances CI will be responsible for the publisher’s ad operations and trafficking and deliver those campaigns via our own GAM instance.
• Option (2) If the publisher wishes to remain in control we typically work via a “Teams” function in GAM. These campaigns would still flow via our GAM instance, but the publisher has access to traffic those campaigns.

1. Log In: Access your Google Analytics account under the account you’d like to connect.
2. Locate the Property ID:
   • Open the Admin settings.
   • Under Property, select Property Details.
   • Find and copy your Property ID, typically a 9-digit numeric code.
3. Map the Property ID:
   • Navigate to Google Analytics (GA4) in the Integrations section in Fusion, click the more icon (with the 3 dots) and select the option to Manage the integration.
   • Under Property ID Mapping, select the relevant publisher and paste the copied Property ID into the Publisher ID column.
4. Save and Activate: Click Save to activate the integration and start fetching analytics data straight away.

1. Add this string to the end of the page url ?cipt_debug=true&cipt_disable_refresh=true important to note when adding the query string parameters to the url make sure the url doesn’t already include a ? such as example.com?page_id=1234 as in this case you would need to include our debug parameters starting with & not ? so &cipt_debug=true&cipt_disable_refresh=true*
2. Open page inspect and select console view
3. Amongst the script you will see a list of completed auctions with the assigned unit and the partner who won the auction Important to note If you don’t see the SSP win for a unit, that means either GAM (Adx, Open Bidding, Campaigns) or Amazon has won the auction, as neither shares details about the creative that get served.*
4. Please export all this data in the console view and send it over to [email protected] in a plain text file. *If this does not return any information about the prebid auction SSP that usually means it was won by one of the previously mentioned ad servers which do not share creative details, to confirm this you can filter by auction  (it will show as APS or adx as the winning bidder)

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What triggers a “heavy ad intervention”?

• 4 MB of network data,
• 15 seconds of CPU usage in any 30-second window,
• or 60 seconds of total CPU usage overall.

​

But what if the browser is already under strain?

• lots of JavaScript activity,
• multiple videos,
• animations,
• complex rendering tasks,
• or just too many tabs open,

• A “normally fine” ad unit might tip over the limit faster if the system is already under pressure.
• The thresholds are absolute, but how quickly an ad hits them can vary depending on the environment.

1. Created new custom key-values (ci-df) in GAM
   1. Create the ci-df key
   2. Copy and paste the following values as values with with Value Type Predefined selected
      • Values
        Copy

        Ask AI

        0.01
        0.02
        0.03
        0.04
        0.05
        0.06
        0.07
        0.08
        0.09
        0.10
        0.11
        0.12
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        0.15
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        0.17
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        0.19
        0.20
        0.21
        0.22
        0.23
        0.24
        0.25
        0.26
        0.27
        0.28
        0.29
        0.30
        0.31
        0.32
        0.33
        0.34
        0.35
        0.36
        0.37
        0.38
        0.39
        0.40
        0.41
        0.42
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        0.44
        0.45
        0.46
        0.47
        0.48
        0.49
        0.50
        0.51
        0.52
        0.53
        0.54
        0.55
        0.56
        0.57
        0.58
        0.59
        0.60
        0.61
        0.62
        0.63
        0.64
        0.65
        0.66
        0.67
        0.68
        0.69
        0.70
        0.71
        0.72
        0.73
        0.74
        0.75
        0.76
        0.77
        0.78
        0.79
        0.80
        0.81
        0.82
        0.83
        0.84
        0.85
        0.86
        0.87
        0.88
        0.89
        0.90
        0.91
        0.92
        0.93
        0.94
        0.95
        0.96
        0.97
        0.98
        0.99
        1.00
        1.01
        1.02
        1.03
        1.04
        1.05
        1.06
        1.07
        1.08
        1.09
        1.10
        1.11
        1.12
        1.13
        1.14
        1.15
        1.16
        1.17
        1.18
        1.19
        1.20
        1.21
        1.22
        1.23
        1.24
        1.25
        1.26
        1.27
        1.28
        1.29
        1.30
        1.31
        1.32
        1.33
        1.34
        1.35
        1.36
        1.37
        1.38
        1.39
        1.40
        1.41
        1.42
        1.43
        1.44
        1.45
        1.46
        1.47
        1.48
        1.49
        1.50
        1.51
        1.52
        1.53
        1.54
        1.55
        1.56
        1.57
        1.58
        1.59
        1.60
        1.61
        1.62
        1.63
        1.64
        1.65
        1.66
        1.67
        1.68
        1.69
        1.70
        1.71
        1.72
        1.73
        1.74
        1.75
        1.76
        1.77
        1.78
        1.79
        1.80
        1.81
        1.82
        1.83
        1.84
        1.85
        1.86
        1.87
        1.88
        1.89
        1.90
        1.91
        1.92
        1.93
        1.94
        1.95
        1.96
        1.97
        1.98
        1.99
        2.00
        

        See all 201 lines
2. Edit your existing AdX line item
   1. Set start time to now, set end time to unlimited
   2. Set to Run of Network
   3. Set Inventory Type to Display (set more up for Interstitial etc)
   4. Set Custom Targeting to;
      1. ci-df is any of 0.01 , 0.02 etc for the 200 values
3. Add each Unified Pricing Rule to GAM
   1. name = ci-df-0.01
   2. custom targeting = ci-df is any of 0.01
   3. check Set floor prices
   4. Branded = 0.01