Analytics

Website analytics data provides valuable insights into your site’s performance and audience behaviour. By connecting a Google Analytics account (with more integrations to come), Fusion leverages this data to deliver blended analytical reporting and actionable insights.

Our Revenue Analytics Insights Hub allows publishers to gain a comprehensive view of earnings performance through a series of graphical and statistical views that cross-reference revenue with key analytic metrics. This helps publishers identify trends, uncover traffic sources or audience segments driving the most revenue, and refine content strategies to target high-performing areas. The actionable insights enable data-driven decisions to fine-tune revenue strategies, optimise performance, and align user experience improvements with financial goals.

Connecting in Google Analytics (GA)

Follow these steps to connect your Google Analytics account and begin integrating your data into Fusion.

Mapping the GA property ID

After verifying the integration and establishing the connection, you’ll need to map the Property ID to the specific Google Analytics properties you want Fusion to track. Here’s how to do it:

1. Log In: Access your Google Analytics account under the account you'd like to connect.

2. Locate the Property ID:

   • Open the Admin settings.
   • Under Property, select Property Details.
   • Find and copy your Property ID, typically a 9-digit numeric code.

3. Map the Property ID:

   • Navigate to Google Analytics (GA4) in the Integrations section in Fusion, click the more icon (with the 3 dots) and select the option to Manage the integration.
   • Under Property ID Mapping, select the relevant publisher and paste the copied Property ID into the Publisher ID column.

4. Save and Activate: Click Save to activate the integration and start fetching analytics data straight away.

Once set up, Fusion will begin pulling in your analytics data, providing actionable insights to optimise your performance and revenue.