Analytics Integrations

Website analytics data provides valuable insights into your site’s performance and audience behaviour. By connecting a Google Analytics account (with more integrations to come), Fusion leverages this data to deliver blended analytical reporting and actionable insights. Our Revenue Analytics Insights Hub allows publishers to gain a comprehensive view of earnings performance through a series of graphical and statistical views that cross-reference revenue with key analytic metrics. This helps publishers identify trends, uncover traffic sources or audience segments driving the most revenue, and refine content strategies to target high-performing areas. The actionable insights enable data-driven decisions to fine-tune revenue strategies, optimise performance, and align user experience improvements with financial goals.

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Connecting in Google Analytics (GA)

Follow these steps to connect your Google Analytics account and begin integrating your data into Fusion.

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Mapping the GA property ID

Once you’ve verified the integration and connected your account, the next step is to map the Property ID to the Google Analytics properties you want Fusion to track. Here’s how to do it:

1. Log In: Head to your Google Analytics account using the profile you want to connect.
2. Locate the Property ID(s):
   • Open the Admin settings.
   • Under Property, click on Property Details.
   • Find and copy your Property ID, usually a 9-digit numeric code.
3. Manage the GA Integration:
   • In Fusion, go to the Google Analytics (GA4) section under Integrations. Click the three-dot more icon and select the option to Manage the integration.

Fusion gives you two ways to map Property IDs - Organisation Mapping and Publisher Mapping - depending on how you would like the data to be linked and reported.

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Organisation Mapping

This is the recommended method. It lets you map multiple GA properties to one organisation, and Fusion will automatically sync the data to the right publishers within that organisation. Benefits include:

• Add multiple GA property ID’s for each publisher GA connection - Fusion takes care of the dynamic syncing to the correct publishers under your organisation.
• It uses exact domain matching, so Fusion will only report on data for the domains that matter (no staging or subdomain noise).
• It’s all managed in one place.

Setting it up:

1. Under Organisation Property ID Mapping, pick the organisation, then paste your Property ID(s) into the Property ID column.
2. If entering multiple properties, separate them with commas.
3. Click Save to activate and start fetching analytics data straight away.

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Publisher Mapping

This method links a Property ID to a single publisher. By default, all the GA data under that property - including staging sites and subdomains - goes to that publisher. Setting it up:

1. Under Publisher Property ID Mapping, choose the publisher and enter the Property ID into the Property ID column.
2. Click Save to activate and start fetching analytics data straight away.

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Domain matching only

Turn on Domain matching only to count just the publisher’s own domain (for example example.com and www.example.com) for publisher-mapped properties. Other hostnames, including subdomains and staging sites, are left out. Organisation mapping already matches publisher domains, so this setting only affects publisher mapping. Once it’s all set up, Fusion will begin syncing your GA data, giving you valuable insights to help optimise your performance and revenue.

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Traffic Filters

Traffic filters let you exclude certain GA traffic from Fusion’s analytics figures - for example, traffic from a syndication partner or news aggregator app, which is recorded in your GA property but isn’t served on your own site. Filters only change what Fusion reports. Your data in GA itself is never changed. Filters apply to the analytics data across Fusion, including the Revenue Analytics and Diagnostics Insights Hubs.

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Adding a filter

1. In Fusion, open the Manage settings for your Google Analytics integration under Integrations.
2. Under Traffic Filters, click Add filter.
3. Choose the GA Dimension to filter on, such as Session source or Hostname.
4. Choose how to Match the values, such as Is or Contains.
5. Add one or more Values. You can paste a list - commas, tabs or new lines separate each value.
6. Optionally, pick the Properties the filter applies to. Leave this empty to apply it to every mapped property.
7. Click Save.

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How filters work

• Traffic matching any of your filters is excluded.
• A filter matches when the dimension matches any of its values.
• Matching ignores upper and lower case.

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Previewing the impact

Before saving, you can check what your filters would remove using the Traffic Filter Impact Previewer below the settings. It uses the filters as they are on screen, including unsaved changes.

1. Choose a Property and a Period.
2. Click Preview impact.

The preview shows page views, sessions and users before and after the filters, with the share excluded, followed by the top matched traffic and each one’s share of all page views in the period. If Domain matching only is on, the preview only counts the publisher’s own domain.

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When changes take effect

• Live totals (custom date ranges pulled directly from GA) use your new settings straight away.
• Stored daily figures for the last 90 days are updated over the next few hours. While this runs, a Traffic filters updating… indicator shows on the Revenue Analytics and Diagnostics hubs.
• Figures older than 90 days stay as they were.