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3. Creating your first ad unit

The settings that describe the ad unit type (in-image, IAB etc), its behaviour and targeting are called "tag configs".

Get to know our ad units here if you haven't done so already.

Tag configs can be combined in highly flexible ways to achieve the outcome you are looking for. For example, if you want in-image on mobile to target just the header image, but on tablet and desktop to target all article images, you can simply create two tag configs for in-image, one with mobile device targeting and the relevant image targeting, and the other for desktop and mobile.

Things can get even more powerful still as we come to the first big decision; our ad server or yours?

Ad server choice

You have two options for the ad server (the bit that hosts the final ad auction and is responsible for providing the ads to the ad units):

1. Use ours (Plug-and-play)

By using our ad server, you can get up and running quickly and with minimal ad operations knowledge. Once approved, our team will manage your publisher's ad demand for you. The earnings will be paid out to you on industry-leading Net30 terms and publisher rev-share.

There is nothing to do at this stage if using our ad server. This is the default option and is built into your account already.

2. Your Google Ad Manager (SaaS)

Have your own GAM account and demand? You can connect your GAM account to Content Ignite and benefit from all our tech including our high-impact units, centralised reporting and contextual targeting.

Connect your GAM now over in the "Integrations" section, it's quick and easy. Learn more about integrations here.

Impressions served by this setup are charged on a CPM basis.

2.5 Hybrid

There is a sneaky 3rd option, and that is to use both our ad server and yours! Got some regions or ad sizes you have great demand for, but others you don't? Our tag configs are powerful enough to allow that split. Just connect to your ad server and choose the best fit for each tag config.

Tag Config

Once you have made your ad server choice and connected in your GAM account if going for option 2, you can continue and set up your first tag config.

Within your publisher, select the "Create Config" button and choose the ad unit you'd like (Adhesion is a great one to get started with).

You will be taken to the tag config page, with various fields on display. The fields vary per ad unit type, but should all make sense and default to sensible choices for you.

Our ad server is selected by default, but for SaaS users, you can change this by clicking "Pick and ad server...", here you can choose the parent unit in GAM (or allow us to create a new one for you). Learn more about the GAM integration here.

Once you are happy with your settings, click "Save config".