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Billing can be found in the primary navigation of the platform. From here you can see your current month's estimate, your billing profile set up and your invoice history.


We allow the set up of two organisation billing profiles; one for paying out and one for collection.

Payouts come from using the Content Ignite ad server within your publisher tags. Our demand fills the ad units and earnings get paid directly to us on Net30 terms, we then pass this on to you the publisher after applying our agreed revenue share.

Collections come from using your own ad server (using our tech on a SaaS basis) or from using our contextual features where we charge you on a simple per-page-crawl basis.

Your account allows you to use any combination of features you wish, you can use our ad server in some places, and your own in others! As you set up various use cases throughout the system, you will be prompted to set up the relevant billing profile if you have not done so already.

Processing Bills

If you have a mixed set-up where both collection and payout profiles are required, we will calculate the sum of what we owe you, and what you owe us each month. We will then make a single payment in the direction required.

It is important you have both billing profiles in place if requested of you. While it might be the case that your payout total will always exceed your collection total (meaning you will never be charged), invoices can vary month by month and if we can not take payment your account may be disabled.

Currency Usage

Currency is set as part of your payment setup (you can set the currency your dashboard is shown in separately). We are always looking to support as many countries/currencies as possible, so if you don't see yours on the support list, please do get in touch.

Invoices will always be generated in GBP (our base currency) but will be paid out / collected according to your configured local currency, with the final exchange rate/amount details shown at the time of payment.


You will not be charged fees for billing in your local currencies. Exchange values are taken at the time of payment and we use mid-market rates to ensure you get the truest value, no hidden nasties!

You can check out current rates and subscribe to rate notifications here:

Invoice Parent

If your organisation is configured with child organisations, you can enable "Invoice Parent" on each child. This will mean that the invoice and subsequent payment will be made to you, and not directly to the child.

This trickles down to all children. For example, consider the following setup:

Parent Organisation (you)
├── Child 1
├── Child 2
   └── Child 3

If you enable pay parent on child 2, you will receive invoices and payment for all publishers under child 2 and child 3.

This setting removes all payment setting screens from the child. They will however still see their reporting and will be told that payment will be directed to their parent organisation.

Collection - SaaS

SaaS fees are calculated off of "Ad usage". This is the higher figure out of 'Ad Unit Loads' (when a target is found and an ad unit is triggered on page), or 'Ad Requests' (when an ad is requested from the ad server). This is calculated daily by unit type (in-image, in-article etc) and finalised at month end.

SaaS pricing is tiered, meaning if you cross a certain Ad usage threshold, the CPM cost decreases. This means that reporting partway through the month may show a higher CPM which may decrease throughout the month as more impressions register under a cheaper tier.

Ad usage is taken at the liable parent organisation, for example, if you have one parent organisation and multiple child organisations that are all configured to "Invoice parent", then the total ad usage across all child organisations is used to calculate cost. This ensures you get the best rate through use of the higher impression pricing tiers.

Supported Currencies

The following currencies are supported for payment collection:

AUDAustralian dollar
CADCanadian dollar
DKKDanish krone
GBPPound sterling
NZDNew Zealand dollar
SEKSwedish krona
USDUnited States Dollar

If your currency is not on the above list, please reach out to us as manual invoicing is available on request.

Payout - P&P

Earnings from the use of Content Ignite demand is paid based on an agreed revenue share. For example 85/15 where the larger amount (85%) goes to you, the publisher. You will see the revenue share applied in reporting for the Net revenue and RPM fields.

Supported Currencies

The following currencies are supported for the payout of earnings:

AEDUnited Arab Emirates dirham
AUDAustralian dollar
BGNBulgarian lev
CZKCzech koruna
DKKDanish krone
EGPEgyptian pound
GBPPound sterling
GELGeorgian lari
GHSGhanaian cedi
HKDHong Kong dollar
HRKCroatian kuna
HUFHungarian forint
IDRIndonesian rupiah
ILSIsraeli Shekel
INRIndian rupee
KESKenyan shilling
MADMoroccan dirham
NGNNigerian naira
NOKNorwegian krone
NZDNew Zealand dollar
PLNPolish złoty
RONRomanian leu
SEK IBAN OnlySwedish krona
SGDSingapore dollar
THBThai baht
TRYTurkish lira
USDUnited States dollar
VNDVietnamese dong

We are looking to support the following currencies in the future, if one of these is your currency, please reach out as we may be able to fast-track its integration!

ARSArgentine peso
CADCanadian dollar
CHFSwiss franc
CLPChilean peso
JPYJapanese yen
KRWSouth Korean won
LKRSri Lankan rupee
MXNMexican peso
MYRMalaysian ringgit
NPRNepalese rupee
PENPeru Sol
PHPPhilippine peso
RUBRussian Rouble
SEK Direct AccountSwedish krona
UAHUkrainian hryvnia
ZARSouth African rand

Billing Estimates

For each active billing profile, you will see a running month estimate.

Please note, this is just an estimate and does not take accurately into account exchange rates, as these are calculated at the time of invoice processing.


We invoice on Net30 terms. We generate invoices on the 6th of each month, that are due 30 days after the 1st of that month (this allows for ad server deductions).

For example, March's invoice would be generated on the 6th of April and will be paid out on the 30th of April.

Invoice History

The invoice history table will show all the invoices we have issued, when they are due and the current status.

You can click on an invoices description to view further details including a breakdown by publisher.

For non-GBP currencies, you may see an invoice without an exchange rate, exchange rates are fixed once payment has been initiated, at which point the invoice will be updated to reflect this.

Invoice Life Cycle

An invoice life cycle consists of many different stages, the explanation for which can be found below. If additional explanatory information is available for any given stage, it will be displayed via a little 'info' icon.

Stage Name Description
GENERATED Generated internally, but has not been submitted to bank
MINIMUM_NOT_MET The minimum payment threshold has not been met. We will attempt to re-process after the next invoice is issued
MISSING_PAYMENT_INFO We don’t have payment details on file to even attempt a payment with
PROCESSING Processed and submitted to bank
CONFIRMED Confirmed by bank as successful
PAID_OUT Monies have been confirmed received
CHARGE_BACK Payment was cancelled and returned to you by your bank. We will attempt to set up a new payment request
RESUBMISSION_REQUESTED We have resubmitted the payment request after a previous failure
CANCELLED The payment was cancelled (see reason). We will attempt to set up a new payment request
FAILED The payment failed (see reason). We will attempt to set up a new payment request
REFUNDED We have issued a full refund[1]
VOID We have voided the invoice, and it will not be reattempted

[1] Partial refunds will be issued via a new invoice.